Since joining Burger King’s Global Brand Design team in January 2021, I've been instrumental in evolving the brand's visual identity, spearheaded by a partnership with Jones Knowles Richie. My role expanded from Graphic Designer to Art Director in 2022, allowing me to take a leadership position on global campaigns.

Over three and a half years, I've overseen international brand implementations, crafted high-profile partnerships, designed product packaging, and developed comprehensive brand guidelines. My responsibilities also included leading projects ranging from regional content creation and innovative product packaging to the development of global toolkits that elevated brand standards.

Throughout my tenure, I’ve collaborated with teams, partners, and agencies to deliver exceptional results for the Burger King brand and its consumers. The following case studies showcase a variety of these projects.

BURGER KING

  • BRAND DEVELOPMENT

  • ART DIRECTION

  • CONTENT CREATION

  • PACKAGE DESIGN

  • DIGITAL DESIGN

  • BRAND GUIDELINES

BURGER KING
LOYALTY GUIDELINES

This section showcases my pivotal role in developing Burger King's global loyalty program toolkit. My responsibilities encompassed crafting the entire toolkit architecture, creating a diverse range of assets, and ensuring seamless integration across various platforms. From print materials to digital touchpoints such as social media and the app, I designed a cohesive visual language including iconography and in-store point-of-purchase elements.

BURGER KING X CALL OF DUTY: MODERN WARFARE II

I spearheaded the artistic vision for Burger King's global Call of Duty Modern Warfare II campaign, collaborating closely with Activision's team. My responsibilities spanned a comprehensive range of deliverables, including point-of-purchase displays, digital and social media assets, in-game rewards, product packaging, and the global toolkit for international markets. This project demanded meticulous attention to detail – ensuring seamless alignment with both Burger King's and Call of Duty's brand identities. I facilitated weekly calls with Activision to maintain project timelines while adhering to strict brand guidelines. Additionally, I played a key role in creating print-ready files, empowering international markets to meet production deadlines. These efforts garnered recognition in AdAge. My success on this project paved the way for similar collaborations on Diablo IV and Modern Warfare III in 2023, further solidifying my ability to manage large-scale, multi-partnered campaigns.

PARTY WITH KING JR.

For the King Jr. initiative, I collaborated with Jones Knowles Richie to develop a new visual identity system for Burger King's children and family platform. This project included designing an innovative kids' packaging system featuring a meal box with a removable crown, complete with structural engineering and child market testing. I also contributed to the creation of a new in-store kids' experience, encompassing interactive motion graphics, large-scale artwork, and a dedicated play area. Additionally, I developed the wireframe for a kids' birthday website and established point-of-purchase systems for partnerships with brands like Spiderman: Into the Spiderverse, The Addams Family, Hot Wheels, Barbie, and SpongeBob.

BK CAFÉ

A critical component of my role involved developing comprehensive guidelines and visual identity systems to support the Burger King rebrand. The BK Café platform serves as a prime example of this work. I was responsible for creating the logo lockup, design system, point-of-purchase materials, and digital assets. This initiative aimed to establish a consistent BK Café experience globally, positioning it as a leading coffee offering in the quick-service restaurant industry.

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